$3,500
One-off build
For Australian migration agents · MARN 1576536
A website for migration agents that actually brings in clients.
Most migration agents lose clients not because they're worse at the job — but because another agent shows up first on Google. Your website should be your best salesperson. Usually it's a brochure nobody finds.
Apply for a website build → See what's included$750
Per month management
60%
Of enquiries go silent in a week — Aria catches them
0
Words published without your approval
Who actually builds it
Keshab Chapagain
Registered Migration Agent · MARN 1576536
I am a MARA-registered migration agent, registered since 2015, practising in Sydney as the sole agent operating WIDEN under Dynamic Consultancy Pty Ltd. You can verify MARN 1576536 on the OMARA register before you read another word of this page.
I also write and deliver OMARA-approved CPD for other registered agents through Widen CPD (provider PPA10000420) — so a fair part of my week is spent explaining Code of Conduct obligations to the same people this service is built for.
Why that matters more than it sounds. A web developer builds you a site and hands it over. An SEO consultant sells you rankings for keywords. Neither of them can tell whether a sentence on your own site has crossed from marketing into migration advice — and neither of them carries a registration number that gets suspended if it has. You do. When something reads wrong on your site, it is your name on the OMARA register, not your developer's.
And I have already done this work on my own practice. Everything offered here is running on properties I built and run myself, not a theory I am selling:
- widen.com.au — the practice site, with landing pages built per visa, per occupation and per country.
- sponsortalent.com.au — a sponsorship marketplace whose programmatic occupation and location pages run to over ten thousand indexed URLs.
- cpd.widen.com.au — the OMARA-approved CPD platform.
- WIDEN AI itself — the practice software this website service feeds enquiries into.
So when I say a five-page brochure site will not rank and that content has to keep coming, that is not a sales line — it is what I learned building the pages, watching what search and AI assistants actually surfaced, and rewriting the ones that failed.
Before migration law I completed a Master of Accounting, and I am currently studying a Diploma of Law through the Legal Profession Admission Board. I consult in English, Nepali and Hindi.
What I am not. I am not an agency with a design department, and I do not take on general commercial websites — this service exists only for MARA-registered practices. If you want a large creative team, an award-winning brand identity or a same-week turnaround, a mainstream studio will serve you better and I will say so. What you get here is a site built by someone who lodges these matters every week and is accountable to the same regulator you are.
What a migration agent's website actually needs
A pretty homepage isn't enough. To bring you clients, the site has to do four things at once.
Get found on Google
When someone searches "migration agent near me" or "partner visa help Australia", you need pages that rank for those searches — not just a single homepage.
Turn visitors into enquiries
A clear enquiry form and calls-to-action, so a visitor becomes a lead instead of clicking away.
Stay compliant
Every page must carry your MARN and the correct disclaimers, and never stray into advice that only a written service agreement should cover.
Keep producing content
Google rewards sites that publish helpful, current content. A stale five-page site slowly sinks.
What SEO for migration agents actually involves
SEO for migration agents is not the same job as SEO for a plumber or a gym. The search volumes are smaller, the intent is far higher, and the Code of Conduct rules out most of what generic agencies rely on. Four things make it a different discipline.
One page per intent, not one homepage
Nobody searches "migration agent". They search "partner visa refused what next", "482 sponsorship for a chef", "skills assessment for an electrician". Each of those is a different page with a different answer. A five-page brochure site has nothing to rank — the work is building the pages the questions actually map to.
Local intent is a separate fight
"Migration agent near me" and "migration agent Melbourne" are won differently from national queries — through a properly completed Google Business Profile, consistent business details, real reviews, and location pages that say something specific rather than swapping a city name into a template.
Compliance removes the usual playbook
Most agencies lean on success stories, before-and-afters and outcome claims. You cannot. Section 15 rules out guaranteeing outcomes, and client matters are confidential. Agent SEO has to win on clear, accurate, genuinely useful general information instead — which is slower to write and much harder to fake.
Being cited by AI assistants is now part of it
People increasingly ask ChatGPT, Gemini, Copilot or Perplexity for help before they open Google. Those tools cite pages that state a specific fact plainly, with a date attached and a clear source. Across WIDEN's own properties, AI assistants are already a meaningful share of arriving visitors — and they bounce far less than search traffic.
The last point is worth dwelling on, because it changes what "good content" means. An assistant will not cite a page that says "processing times vary". It will cite the page that says what the figure is, when it was checked, and where it came from. Dated, specific, sourced writing is now doing double duty — it earns the Google ranking and it is what makes you the page the assistant quotes.
What nobody can honestly promise you: a position on Google. Anyone quoting you a guaranteed ranking is selling something they do not control. What can be committed to is the work — the pages built, the content published to a schedule, the technical foundations — and honest reporting on what it moved. Expect months, not weeks; search results respond slowly to new sites and new pages.
Why Wix, Squarespace and "a mate who does websites" fall short
A template builder gets you a page online — but it won't rank you, won't write your content, and won't keep it coming. A freelancer builds it once and moves on; six months later nothing has been published and the rankings never came.
And neither understands the Migration Agents Code of Conduct — so you're left personally checking that nothing on your own site crosses the line into unregistered advice.
The real gap: a migration practice needs marketing that is ongoing and compliance-aware. That's exactly what a generic website can't give you.
The done-for-you alternative
WIDEN Managed Website & Leads is built by a registered migration agent, for migration agents. We handle the whole thing.
We build it
A professional, compliance-aware website on your own domain, with your MARN and the correct Code-of-Conduct disclaimers built in.
We rank it
SEO landing pages for the visas and occupations you want, plus a blog we write for you to review and approve before anything is published under your name.
You get the leads
Every enquiry drops straight into your WIDEN AI practice, ready to follow up. Nothing lost, no inbox digging.
Built for registered migration agents. Every page is published under your MARN with the correct s 15 (no guaranteed outcomes) and s 43 (advice under a written service agreement) disclaimers, and all content is written for you and sent for your review and approval before it goes live — nothing is published in your name that you haven't signed off. This is general marketing content — it never provides migration advice on your behalf. A generic website builder can't do this; WIDEN is built by a registered migration agent, for registered migration agents.
The part nobody else gives you
The leads land where Aria is already working.
A website that produces enquiries is only half the job. On a generic site, the enquiry arrives in your inbox and waits — and 60% of new enquiries go silent within a week because nobody followed up in time.
Enquiries from a WIDEN-built site land inside your WIDEN AI practice, where Aria classifies the lead, scores it, and has a reply drafted in your voice within seconds. If the thread goes quiet, Aria flags it before you forget. The website brings them in; Aria makes sure none of them slip away.
See what Aria doesWhat it costs
Investment
$3,500one-off build · AUD incl. GST
+ $750 / month management
SEO landing pages, a blog written for your approval, hosting and ongoing management.
By application — we only take on practices we can genuinely help. Requires an active WIDEN AI plan (from $149/month) so the enquiries have somewhere to land. The build fee is non-refundable once work begins.
One sponsored client file usually pays it back several times over.
Apply for a website build →Apply for a build
We review every application to make sure it's a good fit before we start. If it's a match, we'll send you a secure payment link and begin.
Frequently asked questions
Why can't I just use Wix or Squarespace?
You can build a page on Wix or Squarespace, but they won't get you found on Google, they won't write compliant content under your MARN, and they won't feed enquiries into your practice. A migration agent's website has to carry the correct Code of Conduct disclaimers and never stray into unregistered advice — that is what a purpose-built service gives you.
Do I have to write the blog content?
No. We write it for you. Every article is sent to you to review and approve before it is published under your name — so you stay in control of everything published under your MARN, as the Code of Conduct requires, without doing the writing.
How long does SEO for a migration agent take to work?
Months, not weeks. A new page has to be crawled, indexed and then earn its position against pages that have been there for years, and a new domain starts with no track record at all. Realistically you are looking at a steady climb over two to three quarters, with the long-tail pages — a specific visa, a specific occupation — moving first because they are the least contested. Anyone promising page one in thirty days is describing paid ads, not SEO.
Can you guarantee I will rank first for "migration agent" in my city?
No, and neither can anyone else — Google's ranking is not a thing any provider controls or can sell you. What can be committed to is the work: the pages built and targeted, content published to a schedule, the technical foundations done properly, and honest reporting on what moved. Treat a guaranteed-ranking promise as a reason to walk away.
Why is SEO for migration agents different from ordinary business SEO?
Two reasons. The searches are low-volume but extremely high-intent — a handful of the right visitors a month matters more than broad traffic. And the Migration Agents Code of Conduct removes most of the standard playbook: you cannot guarantee outcomes (s 15), and client matters are confidential, so the success stories and before-and-afters other industries rely on are off the table. What is left is clear, accurate, genuinely useful general information — which is also, conveniently, what AI assistants cite when someone asks them for help.
How much does a website for a migration agent cost?
A $3,500 one-off build plus $750 per month for ongoing SEO, content and management, in AUD including GST, on top of your WIDEN AI plan. It is by application. One sponsored client file usually pays it back several times over.
Who owns the site?
You do. It is built on your own domain, and the content published under your MARN is yours.
Is this a website-migration service?
No — this is website design and marketing for migration agents: MARA-registered practices who advise on Australian visas. If you already have a site with another provider, moving it across (domain, content, rankings) is handled as part of the build — but our clients are immigration practices, not businesses looking for general website-migration services.